039 – The Escape Plan Podcast


This week In The Escape Plan Podcast Tim and myself answer a question posed by one of our SMO members all about Hooks,Offers and Positioning most people think that these are just about the offer, nothing could be further from the truth the hooks and positioning all relate to your audience. Have a listen and get out take on things and find out how Tim positions his product for different markets… Interesting stuff!


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  1. Doug Prtentice on September 10, 2018 at 8:44 am

    I had promised to photocopy Barbara’s Sewing machine instruction manual – a long boring but worthy process. How could I make this 30 minute process productive? Oh Mark’s often banging on about the podcast thing, so I might as well look for it and see what it’s all about.
    Well, 30 minutes wisely invested. I’m just about to build my first Google Ads campaign to feed my BISL project and the content couldn’t have been more relevant.
    So now I have a fresh approach, feel a bit self righteous for doing a selfless boring job and accumulated a pile of brownie points.
    Woo hoo, best start to the week ever!!

    • Mark on September 10, 2018 at 9:36 am

      Banging on ..it’s what we do best!

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